At the end of November 2022, the largest industry trade fair was held, as usual, in Munich, Germany. On 180,000 m2 of exhibition space, 2,800 exhibitors from more than 50 countries presented their products for the 2023/24 winter season. The fair also includes the ISPO Award for those products that are innovative in terms of material, construction and design. We are very pleased that the 100% brand has been recognised with this award. You will already see the award-winning product, the Norg Goggles, on the shelves or in the e-shops of outdoor stores this winter.
Norg is the brand’s flagship goggle in the 2022-23 Snow Goggle Collection, which made its global debut this past October. Norg is equipped with 100% proprietary 3DPlane Molded Lens Technology first introduced in 2019 with the launch of their revolutionary MX & MTB goggle, the Armega
100% CEO and Co-founder Ludo Boinnard said, “When we began building our new Collection of Snow Goggles over 2 years ago, we focused on the features that matter most to skiers and snowboarders. It was instantly clear that we would apply to the Norg all our experience and innovative technologies such as our revolutionary 3DPlane Molded Lens Technology coupled with HiPER® Lens Filtration & Ultra HD Lens Clarity. Boinnard added, “We are deeply honored to have 100% Norg recognized by the 2022 ISPO AWARDS for Design and Innovation and we can celebrate the hard work our entire team has put towards building this incredible first Snow Collection offered by 100%.” To complement 3DPlane Molded Lens Technology, the Norg goggle utilizes the Gravit8 quick change lens system comprised of 8 strategically placed magnets allowing you to quickly adapt to volatile winter conditions and ever-changing light.