Rubena is a traditional manufacturer of bicycle tyres and bicycle boots with a history dating back to 1908.
Throughout its existence, Rubena tyres and bicycle tyres have been manufactured entirely in the Czech Republic, in Náchod and Velké Poříčí, under several brand names - Barum, Rubena, Mitas.
After a few years under the wings of the Mitas concern, it returned to the Rubena name and is now a purely Czech brand again.
Rubena offers a wide range of bicycle tyres and bicycle tubes, which ranges from MTB, Cross tyres, BMX to road and children's tyres.
It's no coincidence that the tyres and tubes have been worn by a number of cycling teams and personalities, led by Richard "Gaspi" Gasperotti.